RAK Leisure and Safarak Travel & Tourism, subsidiaries of RAK Hospitality Holding,are delighted to announce their achievement of ResponsibleRAK Bronze Benchmarked status, powered by EarthCheck. This innovative certification programme, grounded in the science of EarthCheck, acknowledges RAK Leisure and Safarak Travel & Tourism’s unwavering commitment to responsible and sustainable practices in the tourism industry.

The ResponsibleRAK Certification Programme, powered by EarthCheck, sets a new benchmark for environmental management and sustainability in Ras Al-Khaimah's tourism sector, as the Emirate strives to be recognised for its sustainably efforts. By participating in this rigorous evaluation and ongoing monitoring process, both RAK Leisure and Safarak Travel & Tourismdemonstrate exceptional dedication to environmental stewardship, social responsibility, and the preservation of the region's natural and cultural assets.

RAK Leisure develops and operates leisure venues that further strengthen the appeal of destination Ras Al Khaimah includingthe world’s first Bear Grylls Explorers Camp and Jais Adventure Park, home to the world’s longest zip line, Jais Flight, the region’s longest toboggan ride, Jais Sledder, Jais Via Ferrata, Jais Sky Room and Jais Sky Tour. In addition, RAK Leisure is also responsible for the Puro food and beverage outlets that include the UAE’s highest restaurant, 1484 by Puro.

Reflecting on their achievement Steven Bishop, General Manager, RAK Leisure, said: "Attaining ResponsibleRAK BronzeBenchmark status is a significant milestone for us. We take great pride in being recognised for our sustainable practices and we are dedicated to preserving the breath-takingAl Hajar mountains. With this recognition, we reaffirm our unwavering commitment to ensuring that all our activities harmoniously co-exist with nature, safeguarding the mountains that hold a special place in our hearts."

Safarak Travel & Tourism, which means “Your Travel” in Arabic, is one of RAK’s Leading Destination Management Companies (DMC) that offers a complete range of services for inbound and outbound groups including creating and organising MICE programmes, tailor-made events, corporate travel, holiday solutions and door to door travel.

Cathy Mead, General Manager, Safarak Travel & Tourism said:“We are delighted that Safarak Travel & Tourism has been honoured with the prestigious ResponsibleRAK Bronze Benchmark status. This achievement is a testament to our unwavering commitment to sustainable practices and our dedication to preserving the natural wonders of our world. As a responsible DMC, we take great pride in being part of a global network of like-minded organisations that prioritise environmental stewardship. Together, we strive to make a positive impact on our precious planet, ensuring that future generations can continue to explore and appreciate the beauty of our destinations.”

The UAE as a whole has demonstrated a strong commitment to sustainability, exemplified by its ambitious national initiatives such as the UAE Vision 2021 and the UAE Green Agenda 2030, which outline clear goals and strategies for environmental protection and sustainable development. Ras Al-Khaimah's breathtaking natural landscapes and cultural heritage make it a coveted tourist destination. Recognising the significance of protecting and responsibly managing these assets, RAK Leisure and Safarak Travel and Tourismhave embraced the ResponsibleRAK Certification Program, contributing towards setting a new standard for sustainable tourism practices in the region.

Stewart Moore, CEO of EarthCheck, commended RAK Leisure and Safarak Travel & Tourism for their achievement, stating,"We are proud to be partnering with companies that value the importance of sustainability and sustainable practises. We extend our congratulations to RAK Leisure and Safarak Travel & Tourism, for achieving ResponsibleRAK Bronze status. Theircommitment to responsible and sustainable travel is truly commendable. This milestone is an excellent foundation for ResponsibleRAK to continue its journey towards even greater sustainability."

As a ResponsibleRAK Bronze Benchmarked business, RAK Leisure and SafarakTravel & Tourism demonstrate their steadfast commitment to preserving Ras Al-Khaimah's environment, supporting the local community, and enhancing the overall visitor experience. Bronze signifies RAK Leisure and Safarak Travel & Tourismhas undertaken a commitment to sustainable practices and has initiated the process of third-party verification of their environmental and corporate social responsibility performance. This level requires that RAK Leisure and Safarak Travel & Tourismhas completed a Benchmarking Assessment, which included submitting a portfolio of evidence of how both companies manage sustainability from energy and fuel consumption, wastage, sustainable practices and greenhouse gas emissions all of which was independently audited and reviewed.

As Ras Al-Khaimah continues to position itself as a premier tourism destination, the ResponsibleRAK Certification showcases RAK Leisure and Safarak Travel & Tourism’s role asleaders in sustainable tourism practices, and their commitment to delivering exceptional travel experiences while minimising its environmental footprint. As part of a long-term commitment to sustainability, both companies are now working towards achieving the ResponsibleRAK Silver Benchmark.

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